How Restaurant Start-Ups Can BVD (Be Very Different) to Stand Out and Get Media Buzz

The restaurant industry is fiercely competitive, with new establishments opening daily. To capture attention and keep customers coming back, start-ups must BVD—Be Very Different. Standing out isn’t just about having great food; it’s about creating a unique brand, experience, and story that grabs media and social media attention. Here’s how you can make your restaurant unforgettable and leverage that difference for maximum exposure.

1. Craft an Irresistible Concept

A restaurant with a unique concept will naturally attract attention. Instead of following trends, create something entirely new. Think of unexpected cuisine fusions, interactive dining experiences, or a social mission that resonates with customers. When you give people a reason to talk about your restaurant, they will—and so will the media.

2. Design an Eye-Catching Interior

Your restaurant’s design should be an extension of your brand. Whether it’s an ultra-modern aesthetic, a cozy retro vibe, or a wild, immersive theme, your space should be as photogenic as your food. A visually appealing environment encourages customers to share their experiences on social media, driving organic promotion.

3. Offer a Signature Product or Experience

Every great restaurant has a signature item that sets it apart. Whether it’s a unique dish, a one-of-a-kind cocktail, or an exclusive members-only experience, having something no one else offers will create buzz and repeat business.

4. Leverage Social Media and Influencers

Engaging content, viral challenges, and influencer partnerships can amplify your reach. Encourage user-generated content by designing Instagram-worthy dishes and experiences. Host influencer tasting events and collaborate with local food bloggers to spread the word.

5. Develop a Strong Brand Story

Why did you start your restaurant? What’s the mission behind it? A compelling story can make a brand more relatable and media-friendly. Journalists love covering businesses with a strong narrative, so use your personal journey, challenges, and inspirations to fuel your marketing efforts.

6. Host Unique Events & Promotions

Create limited-time offers, pop-ups, or themed events that generate exclusivity and urgency. Whether it’s a “secret menu” available only through social media followers or an immersive dining event, these experiences make great PR angles for journalists and food bloggers.

7. Expand to New Markets with Strategy

Scaling a restaurant isn’t just about opening more locations; it’s about choosing the right markets and launching strategically. DinerDashboard.com can help you assess market viability, handle logistics, and ensure your expansion is seamless and profitable.

8. Consult the Experts at DinerDashboard.com

Whether you’re a start-up looking to differentiate yourself or an established brand aiming to grow, DinerDashboard.com is your go-to partner. From concept development and interior design to marketing and product expansion, we provide tailored consulting to help restaurants stand out, attract media attention, and thrive in competitive markets.

Ready to BVD and Make Headlines?

If you’re ready to launch or elevate your restaurant brand, let DinerDashboard.com help you navigate the journey. Stand out, get noticed, and turn your restaurant into a must-visit destination. Let’s make your restaurant the talk of the town!

 

by Jordan Winthrop ~ Founder DinerDashboard.com